Del Mar Coastal Connections

A Closer Look at Del Mar’s Eyewear Innovators: Alexander Daas Opticians

A Closer Look at Del Mar’s Eyewear Innovators: Alexander Daas Opticians

by | Jul 15, 2024

Del Mar Village is home to a unique gem in the eyewear industry, Alexander Daas Opticians. Founded on a profound personal journey, CEO Alex Feldman and Optometrist Janel Mallari bring a blend of passion, experience, and dedication to the community to their establishment in Del Mar. Alex’s insights into the optical world began in childhood, nurtured within his parents’ optical shop. This early exposure led to a lifelong commitment to eyewear and vision care, culminating in a dream to create a chain of boutique optician shops along the California coast. Del Mar, with its vibrant community and picturesque setting, was a natural fit for such a vision. Janel Mallari’s story intertwines with Alex’s professional vision, driven by her dream to practice optometry within a community that values health, wellness, and style. Together, they have crafted an optician’s office that transcends the average, making Alexander Daas Opticians a cornerstone of Del Mar Village.

Alexander Daas Opticians welcomed in the charming streets of Del Mar Village.
Alexander Daas Opticians welcomed in the charming streets of Del Mar Village.  Source: visitdelmarvillage.com

At Alexander Daas Opticians, the experience goes beyond selecting a pair of glasses; it’s about crafting an image, enhancing vision, and ensuring a perfect fit for every client. Feldman’s dedication to curating a diverse range of high-quality eyewear from around the globe is evident in the unique collections available at the store. From sophisticated eyeglasses with cutting-edge lens technology to fashionable sunglasses that make a statement, each piece is selected with a keen eye for style and comfort. Not just focused on aesthetic appeal, the team at Alexander Daas ensures that lens quality and the craftsmanship involved in fitting them into frames meet the highest standards. The on-site labs at their locations and the trained eyewear stylists and opticians complete the experience, making the selection of eyewear a personalized and comprehensive service. Mallari’s contribution extends the boutique’s offerings into comprehensive eye health, providing in-depth eye exams, prescriptions, and tailored recommendations for vision care, emphasizing its commitment to combining fashion and wellness.

Among the distinctive offerings at Alexander Daas Opticians is their specialization in eyewear for petite faces, a niche but important need in the eyewear industry. This attention to detail ensures that everyone finds their perfect fit, underscoring the inclusivity and personalized service that the boutique prides itself on. Additionally, the Alexander Daas Eyewear Chain stands out as not only a functional accessory for keeping eyeglasses secure but also a stylish piece of jewelry, reflecting the business’s innovative approach to eyewear solutions. On the optometry side, Mallari’s introduction of ultra-widefield retinal imaging exemplifies the advanced care and early detection practices that set Alexander Daas Opticians apart. This technology enables a comprehensive exam that goes beyond basic vision checks, providing peace of mind and preventative care for clients.

Beyond their exceptional products and services, what truly sets Alexander Daas Opticians apart is the personal touch and the team’s deep-rooted connection to Del Mar Village. From being pioneers of the online eyewear industry to sharing their favorite local spots and activities, Alex Feldman and Janel Mallari have woven their lives into the fabric of the community. They cherish the serene and peaceful atmosphere of Del Mar, and their ideal day in the village paints a picture of a lifestyle intertwined with local culture, family, and relaxation. This personal engagement with the community amplifies the welcoming, friendly atmosphere of Alexander Daas Opticians, inviting clients not just into a store, but into a shared experience of style, health, and community well-being.

In conclusion, Alexander Daas Opticians is more than a boutique optician shop; it is a destination where passion for eyewear, personal style, and visionary care come together. The fusion of Alex Feldman and Janel Mallari’s backgrounds, the emphasis on quality and individuality, and their commitment to the community make Alexander Daas Opticians a cornerstone of Del Mar Village. Whether you’re seeking a new look, superior lens technology, or comprehensive eye health services, Alexander Daas Opticians invites you to experience the difference that personalized care and community connection can make in your eyewear journey.

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